Learn what this is all about

It’s time to write a new set of rules

[An open letter to the adventurers]

Becoming a Purposeful Performer is about being more intentional to create asymmetric results in life.

We step into the tech-selling arena with a twist: We’re not here to squeeze out the biggest commissions. We’re here to shape our careers around independence, flexibility, and deep fulfillment—becoming Purposeful Performers.

We don’t start with, “How can I close more deals?” We begin with, “What kind of life do I want to lead?” Then, we reverse-engineer our selling strategy to fit that vision. It’s not about constantly chasing more; it’s about finding—and defining—enough.

We’re tired of the loud voices, the constant hustle, and the uncertainty, and instead, we choose to carve a different path—even if it’s more challenging—to measure our lives by one true North Star … having no regrets.

Ready?

Now is your time. I hope you’ll join us on this journey.

The foundation for success

We will use systems thinking and design thinking as the G.P.S. to reach our destination in good condition. Let’s define each one.

Systems thinking is a method of looking at how different parts of something work together and affect each other. It helps you see the big picture and understand how everything is connected. This approach is useful when you want to build and combine good habits to achieve the success and life you desire.

It requires the five C’s: curiosity, clarity, compassion, choice, and courage.

Some key concepts of systems thinking include:

• Interconnectedness: Recognizing that all elements within a system are interdependent 

• Feedback loops: Mechanisms that regulate systems by reinforcing or countering behaviors 

• Causality: Understanding how one part of a system influences another 

• Synthesis: Combining parts of a system to create something new that helps understand the system better 

• Systems mapping: Identifying and mapping the elements of a system to understand how they relate and interact 

To practice systems thinking, you can: 

1. Observe how the system currently works

2. Identify a problem to address

3. Understand the problem

4. Identify interventions

5. Select solutions

6. Make change easy

7. Gather feedback

→ APPLICATION: Used for improving the way you operate as an individual contributor and/or as a revenue generation team.

Design thinking is a human-centered approach to innovation that uses a creative problem-solving process to develop products and services that meet people's needs—especially helpful when approaching large organizations to adopt a transformative approach to improve their business.

• Focus on the user: Design thinking prioritizes the end-user's needs, such as your customers’ customers or their employees. It involves observing how people interact with their environments and using that evidence to inform decisions. 

• Embrace uncertainty: Design thinking encourages a holistic view that welcomes ambiguity and uncertainty. It's less about finding a single solution and more about evolving thinking and responding to the consumer needs. 

• Iterative process: Design thinking is an iterative process that involves moving quickly to test prototypes. It's non-linear and allows for repetition and circling back to previous stages. 

• Integrate multiple considerations: Design thinking integrates the needs of people, the possibilities of technology, and the requirements for business success. It combines what's desirable from a human point of view with what's technologically feasible and economically viable. 

The five steps of the design thinking process are: 

1. Empathize

2. Define

3. Ideate

4. Prototype

5. Test

Design thinking can help reduce the risk of launching new products and services, generate revolutionary solutions, and help everyone learn and iterate faster.

→ APPLICATION: Helps you change your sales approach to one focused on designing a better buying experience for high-level executives where the customer’s customer is at the heart of your solutions.

What are we learning together?

Here are the four key learning paths of Level II, Volume I that will be unlocked across 52 weekly lessons and missions. The sequence of each path matters. The mastery of each path matters more.

Apply your time, energy, and attention to each path (with patience, care, and focus), and the money will take care of itself.

To help you make a smart investment that you feel good about, check out the business case and ROI calculation.

If you are wondering if this is for you (e.g., do you fall into the Level II revenue generator category), read or listen to Who Should Work With Me.

Note: Don’t worry when you join. All lessons are self-guided, so you can start and work through each Learning Path at your own pace.

Navigating this space

From here, you can head back to the main space, where you’ll find everything you need. I recommend immediately bookmarking this site so that you can access it on your computer with just one click. If you are on your smartphone, you’ll be prompted to download the mobile app to take The Purposeful Performer wherever you go.

Featured Posts

This section will always contain the “Start Here” guide, helping new users to find their way quickly. This section will also contain the latest Lesson (a new lesson drops every Wednesday at 8:05 AM ET).

Digital Library

Don’t worry if you need to catch up, as each lesson will also be organized and housed in the Digital Library section. You can search for lessons or other posts based on keywords in the search bar or by clicking on the various categories, all organized by buttons.

We have a simple system to keep everything organized for you:

• Lessons: These are tagged using dark navy blue badges. They will contain the Learning Path at the top and the number and title for that particular lesson.

• Premium: These are tagged using the golden yellow badges. They will contain specific content that is accessible only to paid members.

• Free: These are tagged using the white badges. They will contain relevant reading that is accessible to all members.

Bonus: When you open a lesson or post on the web or app, and you’re logged in, you’ll have the option to have the content read to you—perfect if you prefer to listen or want something on the go.

Note: The limit character is 10,000 for audio, so some longer pieces may end abruptly.

Additional Engagement: At the bottom of every post, I will run polls, surveys, quizzes, and invite you to share your comments.

Additionally, on the left-hand side of every post, there is the ability to:

• Navigate back

• Like the post

• Add a comment

• Share

These engagements and your feedback will be a HUGE help in ensuring that the content is hitting the mark and helping you progress to the life you want.

Learning Paths

Under “Get Started” in the navigation bar, you can go directly to the various Learning Paths. All of the missions will be housed here, where you can access the specific resources for each one and the personal scoreboard (which will update and evolve as we progress).

Note: This is accessible to paid members only.

The Colony

In the navigation bar, you can also drill down into the specific type of content you want.

The Colony

The last area of the navigation bar will take you to The Honeycomb. This will continue to be built out over time.

• Deep Dives: These are pieces where I push the depths of my writing and talk about my journey, the broader vision, the future, and what’s possible.

• Behind-the-Scenes: This is where I house all nine of the editions leading up to the launch of The Purposeful Performer.

• Nectar: This is where I will house surprises, extras, and goodies.

Notion

Notion is where we will be housing each mission. Why Notion? It’s quickly becoming one of the most powerful platforms on the web to create just about anything you want and manage your work and life within it. It has tons of potential, and the goal with our missions here is to help you to develop your own personal operating system—something I call the Purposeful Performance OS.

Granted, there is a learning curve involved in setting it up and using it as a part of your normal daily workflow. But I have found (along with every top performer I know using it), once you get used to it, you’ll wonder how you worked in any other way.

To help you get started quickly, I work with a Notion developer, Michael, and he created a few short videos that we compiled in this Notion How-To Page (worth bookmarking to reference often).

Additionally, if you want a deeper dive on the platform itself, Notion has useful guides to help you get started, and if you want a really good primer video, I recommend watching this:

I am so excited to have you here! If you’re ready to become a member, you can upgrade below.